A man with a bicycle and a backpack stands in front of a cloudy sky. Backpacks are lined up next to each other in one screen capture. In another detail of the image, you can see a tent nestled in a mountainous area.

A man with a backpack looks into the sky with clouds. In the foreground lies a UI element with backpacks.

Exped Web Design & Brand Refresh

Building on a new brand compass, a fresh design system and a digital presence were created in co-creation with Exped, consistently bringing the brand's passion for products to life.

In a series of collaborative workshops, moodboards are co-developed and condensed into a precise briefing for various design scenarios. The design principles derived from this are systematically applied to the website, packaging, social media, and print materials. At the heart of the project is the new website – designed on the basis of modern UX methods such as personas and user journeys. Right from the landing page, the individual product categories take center stage, receiving generous space to unfold. This consistent focus on the products shapes the entire website and is particularly effective on the product pages.