Benjamin Stetter

Portfolio

Portfolio

Portfolio

Menu & Contact

Two magazines lie on top of each other on a table. Images, numbers and texts can be seen.

VIEW Annual Magazines

A fundamental redesign transforms the annual magazine of the Swiss Insurance Association into an activating, contemporary medium, with a design language that informs, inspires, and makes a traditionally sober industry tangible in a new way.

The realignment with a contemporary and reader-friendly design language bridges the gap between professional relevance and an activating, varied reading experience. The main topics of the magazine reflect socially relevant developments and trends that have moved Swiss insurers over the course of the year. At the same time, the magazine serves as the association's annual report. To make the workflow between the editorial team and the agency more efficient, InCopy was integrated as an editorial system.

Period

2024 – 2026. Series with three editions

Role and responsibilities

Concept & Art Direction. Layout. Illustrations. CMS Integration. Image Editing & typesetting

Tools

InDesign & InCopy. Illustrator. Photoshop

Two magazines are lying on top of each other. The cover is visible. Graphic lines in the layout are continued into the background.
Two magazines are being cropped. The word 'View' comes together.
An open magazine. A minimalist illustration and other layout elements are visible.
An open magazine. A picture and a large number can be seen. On the right side, there is a comment on the article.
An open magazine. The editorial and the magazine theme are visible.
An open magazine. The lively table of contents is visible.
Black and white portrait photos of the athlete Geraldine Frey.
Several magazines are stacked on top of each other. You can see the saddle stitching on the spine of the magazines.
The magazine's annual report is open.