Mammut Packaging
In close cooperation with Mammut, an independent packaging system is being created that artistically combines sustainability and Swissness. Brown cardboard, white, and red brand elements become an unmistakable moment of brand recognition.
Material, design language, and design are developed as a coherent overall concept and translated into a consistent design system – with a noticeable impact at the POS. Self-developed folding techniques massively reduce the use of plastic and turn sustainability into a design philosophy. The system is systematically applied across all touchpoints: from hangtags to stationery. The quality of the concept was twice honored with the German Brand Award – in the categories "Excellence in Brand Strategy and Creation – Brand Design – Packaging" and "Excellence in Brand Strategy and Creation – Lighthouse Project of the Year". Additionally, we are delighted to receive the Red Dot Award.
Period
2020 – 2021
Role and responsibilities
Development of design concept. Documentation of design system. Visual design & die-cuts. Creation of production data. Design of hangtags & business stationery.
Tools
Illustrator & Esko. Photoshop
Awards
2 × German Brand Award Winner. 1 × Red Dot Award Winner
